Author: Liz Coco

10 Awkward Spray Tan Moments

Custom spray tanning puts salon owners and clients together in an intimate setting. As a result, nearly every tanning salon owner can share some awkward sunless tanning stories. For those of you who offer custom spray tan services, you’ve probably seen or heard most of these. For those of you who haven’t, don’t let this scare you from offering sunless tanning. When I first heard of doing hand-held spray tans, I was against it. I was too concerned about how to convince my associates to provide spray tans on naked clients. As a result, I resisted offering the service...

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Six Tips to Motivate Your Tanning Salon Staff

Do you want to motivate your tanning salon staff? Help them to feel appreciated and successful to breed a culture of fun that’s felt by everyone. So, I know we all want our salon employees to perform at their best level. As tanning salon owners, we sometimes struggle with how to get them to do this.  The day to day routine can get monotonous. So does cleaning the salon day in and day out. Although we love our customers, sometimes our associates aren’t always up to selling every day. When you feel your staff reaching this plateau, it’s time...

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Tanning Top 10: Tanning Lotion Excuses

What excuses do your clients use to not buy products? I’ve listed our top 10 and the counters to each of these tanning lotion objections. Every salon associate has probably heard so many reasons why clients don’t use tanning lotion while they tan. We also know that tanning without lotion is a big no-no, but the list of why clients avoid purchasing these products seems to keep growing. Making sure your tanning salon staff is educated in all aspects of your products – not just the ingredients or the fragrance – helps you overcome these objections. Here’s a list...

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J.A.S.O.N. EFT Membership Strategy

Want to keep customers and revenue in your tanning salon during J.A.S.O.N.? Use these tips to retain more EFT tanners. July, August, September, October, and November (J.A.S.O.N.) is the time tanning salon owners must keep as many people enrolled in their EFT programs as possible!  It can dramatically save profitability through the off-season. So, how do we keep our EFT retention as high as possible? It’s not always easy. You have to get creative for people to have a reason to give you money every month, especially if they are not planning on visiting you during this time. Here...

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Massage for Tanning Salons – 10 Tips

So many tanning salon owners want to add spa services but don’t know where to start. Here are some tips for offering massage therapy to your tanning business. More than ever before, tanning pros have figured out that diversification is the path to real growth. We all know that tanning is a hard game to be in, even when you add sunless to your services. The only resource left for large growth is to bring in new services for your current tanners as well as those who don’t tan. Since roughly 10 percent of the population visits a tanning...

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In-Store Tanning Salon Marketing

How many tanning salon owners are marketing their businesses within their own four walls? How many tanning pros even know what this means? I’ve talked a lot about tanning salon marketing, attracting new tanners, and finding ways to build your tanning business. One of the things many tanning salon owners forget is how to market our businesses within our own four walls. I’m not talking about in-store signage, though that’s important, too. What I’m talking about here are ways we can market our tanning salons from the inside, to our existing tanners. We already know these people are interested...

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Millennial Tanners: A Social Media Strategy

Your tanning salon could be filled with Millennial tanners if you know how to market to this demographic. The key to understanding the Millennial generation is to understand how plugged in they really are.  They are all about being social, knowing what everyone else is doing, and sharing more information than most of us ever would years ago. They’ve created the small town everyone-knows-everyone mentality over the Internet and social media. The millennials might not be your top-spending tanners, but they have become a base of tanners and spray tanners we cannot go without. You can build your client...

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Tanning Industry Resources, Part 2

Tanning salon owners, your fellow salon owners have a wealth of business-building information that can help you. Are you using these near-endless tanning industry resources? Last week, I told tanning salon owners about that their distribution partners are an excellent business-building resource. This week, I encourage salon owners to reach out to other tanning salon owners for help. Admittedly, this is a resource that many of us veteran salon owners can take for granted. New tanning salon owners might not have these connections or have even thought about them. It’s very important that you know you’re not alone in...

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Tanning Industry Resources, Part 1

Tanning salon owners, do you know that you can get a wealth of business-building information from your tanning distributor partners? Tanning distributor reps offer so much to help us, but do we fully use these resources? To make sure that I am, I took a trip to my distributor to discuss our tanning salon’s business model with our representatives. I wanted to discuss what works and where I my company might go in the future. I’m proud to say that I walked away from that meeting with some new ideas and a refreshed concept for our salons. I’m very...

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Boost Tanning Salon Profits with Add-On Sales

Tanning salon profits will go through the roof if you train your staff in the art of the add-on sale. Use these techniques to sell more products to tanners who buy your tanning lotions. Last week, we talked about increasing tanning lotion sales during the last month of J.A.S.O.N. This week, let’s take a look at ways you can improve upon those initial sales? Add-on sales, also known as impulse buys, happen once you’ve made the initial tanning lotion sale. The good news is that once you’ve made an initial sale, you’re more likely to get the add-on sale....

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