Author: John R. Farr

Ask a Tanning Salon Consultant: Sunless EFTs

Sunless tanning EFTs and how to price them is the question this week. Fortunately, this is something I’ve discussed before, and I’m happy to help spray tan technicians with again. A sunless tanning professional asked, “I’m debating on making my single tan $45 or unlimited for $25.99 to attract more clients. I’m trying to get volume and sell aftercare products. Do you really feel that lowering it to that rate would help? And, should there be a one year minimum for the EFT price.” This is a very good question, and you might have based it off some advice...

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Ask a Tanning Salon Consultant: Unemployment Claims

Unemployment claims from tanning salon employee is the topic this week. An anonymous tanning salon owner presented this burning question: “My question is about employee handbooks/agreements. I’ve heard of one tanning salon owner losing an unemployment challenge because the reason she terminated the staff member’s employment – not showing up for a shift on time – wasn’t listed in their agreement. I have an employee who keeps going barefoot in my salon. To win an unemployment challenge, do I need to write down every reason an employee could be fired and have it in my Handbook? Also, do I...

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Ask a Tanning Salon Consultant: Employee Poaching

Retaining tanning salon employees is the hot topic this week. “Poached Out in Paducah” posed a tricky question to this tanning salon business consultant: “How do I prevent clients from trying to poach my employees? Over the years, I’ve had tanners who’ve done everything from ask my salon employees to babysit to go and work for their companies. My employee policy states that there’s supposed to be no fraternization with our customers but I can’t focus all my attention on enforcing that when I have so many other duties. I know that I can’t compete with $15 an hour...

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Ask a Tanning Salon Consultant: Salon Marketing Tools

Salon marketing tools are the hot topic this week. “Marketing Maven in Milwaukee” posed an interesting question for this tanning salon business consultant: “What are the best salon marketing tools for a one-location tanning salon owner in a fairly big Midwestern city? I’m all for trying different approaches, but I want to get the most bang for my buck even when I use free marketing tools like social media. Which ones do you recommend and why?” Excellent question! As salon marketing tools go, radio can be an effective. For it to work, you have to know how to partner...

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Ask a Tanning Salon Consultant: Salon Employee Awards

This week, salon employee awards is the topic of discussion. “Curious” in Colorado poses this question to this tanning salon business consultant: “Besides cash and commissions, what are some other effective salon employee awards? I want to do everything I can to motivate my staff to keep doing the great jobs that each of the is doing. I know that this is your speciality, so any suggestions would be greatly appreciated. Thanks!” I’m glad you asked this question because yes, employee motivation is important to me. In my job as a tanning salon business consultant, it’s something with which...

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Ask a Tanning Salon Consultant: Frustrating Employee

The questions for our tanning salon business consultant keep coming. This week, a tanning salon owner known as “Frustrated in Florida” had this to ask: “We have an employee who sometimes flakes in her duties, so much so that she once lost her employee privileges. She earned them back two weeks later and everything was good for a while. Recently, she started a problem by involving everyone in her argument with my salon manager. This upset all my employees, of course. I know there can sometimes be a little drama with an all-female staff but this is getting out...

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Commissions for Level-One Tanning Membership Sales

Editor’s Note: I chose this piece because of the amount of relevant and valuable information that it shares. I also chose it because it does a great job of summing up John Farr’s approach to human resources management. As a tanning salon consultant, he’s urged owners to be generous when it comes to rewarding their employees. Better pay and commissions is a sure fire way to get the best out of your employees. This concept has formed the bedrock of John’s approach to consulting tanning salon owners, and he makes a great case for it with this important piece....

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From Walk-In to Long-Term Tanner

“So many great articles have touched me and my business. If I had to choose a favorite, it would have to be this one from John Farr. (Posted on Oct 3, 2016.) This is a great start for a new tanning salon owner as well as a refresher for a veteran. Plus, this article has doubled as part of our employee service training. I’m always reminding myself and my staff that forgetting details can lead to a drop-in sales and client count. This story addresses these issues with specific suggestions and tips. Thank you, John Farr!” Jasa Wolfrey 2...

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7 Duties to Delegate to Your Salon Staff

When it comes to duties at your tanning salon, you have three choices: do it, ditch it, or delegate it. Here are some things a tanning salon owner should delegate to employees. Tanning salon owners and managers have busy lives. If you’re reading this, then you know what I’m talking about. Some owners and managers keep taking on duties because they’re afraid to turn them over to their staff. While your dedication to your tanning salon is admirable, it’s also a bit foolish. Even if you get everything done, your work suffers when you stretch yourself too thin. Delegating...

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Interview Strategy for Tanning Salon Owners

Do you have trouble finding the best tanning salon employees? Try using this ideal interview strategy for tanning salon owners. Tanning salon owners have responded to our “Ask a Tanning Salon Consultant” column. Since we’ve launched it, we’ve gotten a lot of questions about hiring and/or finding the ideal employee. The best way to find dedicated employees is during the interview process. The key is moving beyond average interview questions. (“Do you have reliable transportation?” etc.) You must ask questions that get answers that tell you more about the person sitting across the table. Interviewing Salon Staff: Beyond the...

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