Tanning salon marketing means preparing ahead. These tips will help you develop a winning tanning salon marketing plan. For tanning salon promotions to be successful, they take proper planning. Before introducing your peak-season specials, every tanning salon owner should have their marketing calendar planned out well in advance. What’s the best way to do that? You develop a tanning salon marketing strategy, also called a marketing plan or promotional calendar. This helps you plan what specials to run and which graphics to use in your social media posts. Why Tanning Salon Marketing Plans are Important My tanning salon promotions...Read More
Author: Jasa Wolfrey
New spray tan solutions might be a great way to update your salon’s menu. Try using these spray tan business tips for testing various sunless tanning solutions. When it comes to spray tan solutions, there are so many choices. Which one(s) is best for your tanning salon or mobile spray tan business? You won’t know until you test every sunless tanning solution you’re considering. If you don’t have testing protocols beforehand, this process can get confusing. You can forget which solutions is which, for example. This and other mistakes leads to lost time and money. These tips and attached...Read More
Do you want to increase your overcome spray tan booth sales? Follow these 12 tips to make a spray tanning machine video for your tanning salon. What is a spray tan booth video? It’s a video you make that explains your tanning salon’s spray tan booth and much more. This is a great way to help familiarize people with your automated spray tan booth and overcome any objections they might have for this form of sunless tanning. Think of it as an extension of the branding and customer support aspects of your tanning salon’s marketing strategy. You could use...Read More
As a tanning salon owner, I give directions to my staff every day. Sometimes, I’ve said some weird things to some of my salon employees! Most of the time, I don’t give much thought to what I tell my employees. We’re usually busy, and I just give them the direction that they need in the moment then continue on with my own tasks. When I stop and think about it, I realize that I’ve had to say some weird things to some of my workers. Most of the time, the things I say are out of annoyance or frustration....Read More
Tanning salon owners hear the silliest objections. To help you overcome them, here are my 10 best counter objections to complaints against indoor tanning. People have the silliest reasons for not getting a UV or spray tan. Whether it’s something they’ve seen in the movies/TV, or something they heard from someone they know, many of the their objections border upon superstition. These comments are so silly, they’ll almost make you laugh. Here are the 10 of the silliest reasons people gave me for why they won’t try indoor tanning: Someone told me that they’re a “sun worshiper” then said...Read More
Do you have a client who needs a tan for a special event? Here are five spray tan business tips to help you schedule these customers. Event tanners are a big part of any spray tan technician’s client list. As professionals, it’s our job is to ensure the best results for each of our tanners. Properly scheduling these spray sessions is the key to meeting your event tanner’s needs. This allows you to make sure the client has color for the event. To help you, I’ve included these five spray tan business tips for scheduling your event tanners. Step...Read More
As tanning salon owners, we’ve truly heard every bad excuse from our staff. Have you ever heard something so bad that it has led to you firing a salon employee? If you’re a tanning salon owner, you’ve heard every excuse from your staff. If we didn’t depend upon these people to help us run our businesses, the things they say might actually be funny. Unfortunately, when a tanning salon employee has an excuse – usually why they can’t come to work or can’t handle the job – it affects me and everyone else who’s working that day. This is...Read More
Spray tanning price wars hurt everyone. It’s better for you to charge a premium price and provide some added value for your tanners. No matter where you go, there will always be someone offering a sunless tan for a lower price than you do. Should you drop your prices to combat this? Absolutely not! You’ve spent a lot of time and money to develop the spray tanning technique and skills that you have. The last thing you should do is give away your services. I recommend keeping a premium price and adding value by including a gift bag of...Read More
Halloween is an excellent time for marketing your tanning salon. Here are some of my Halloween-themed tanning salon marketing ideas. Halloween is such a fun time for youngsters and adults. There are adult costume parties, competitions, and special events just for this holiday. At this time of the year, many people want to look their best in their costumes and dress-up outfits. This is a time for your tanning salon to provide those services to help these folks bronze and shine in a beautiful tan! When we get near Halloween, I come up with many tanning salon promotional ideas....Read More
Organizing your tanning salon is easy when you have a weekly inventory checklist. Here are some tips for keeping your tanning business in order. I pride myself on keeping my tanning salon organized. I also don’t like running out of things that I need to keep in stock. This means going to the store at the last minute, or having my tanning distributor ship something overnight. This is costly, time consuming, and frustrating. Does this sound familiar? If so, check out these easy, effective tips to help you stay organized during peak tanning season. Create an Inventory Checklist Do...Read More
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