Author: Bill Schmidt

Free With Purchase for J.A.S.O.N.

Some tanning salon owners think J.A.S.O.N. is just as deadly as the Jason from the movies. This is the five-month stretch can have a happy ending for tanning professionals. During J.A.S.O.N., the walk-in traffic might take a dip, and some people might want to tan outdoors more than indoors. Having said all of that, I still think J.A.S.O.N. is a great time to get things done at your tanning salon. You can strengthen your business, redefine who you are, and catch up on those tasks that you didn’t have time to finish during peak season. One of those things...

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June Tanning Salon Marketing

It’s June and the panic is starting to set in for some tanning salon owners. You don’t have to dread the so-called slow season when you follow these four tanning salon marketing tips. Are you one of those tanning salon owners who are thinking, “It’s June! What do I do?” If so, we’re here to help. The first thing you need to do is get those thoughts out of your mind. Using terms like “slow season,” “off-peak months,” or even J.A.S.O.N. should be removed from your thought process. It’s a different season and a different time of year and...

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Overcoming Tanning Lotion Sales Objections

When someone walks into a tanning salon, they’re there for one reason – to get a tan. This is an opportunity for tanning salon owners and their staff to let the sales begin. There are a multitude of tanning lotions and products you can try to sell to your tanners. For example, there are facial lotions, leg products, moisturizers, accessories, body washes, and many other retail tanning products. The first thing on everyone salon employee’s mind is selling clients a tanning lotion. In a perfect world, everyone would buy a tanning lotion or something else you offer then every...

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URI: Your Training Resource

Everyone at Ultraviolet Resources International believes that training and education helps our tanning salon partners succeed. URI makes it easy to find tanning industry training programs. I think we all know and can agree that training and education is crucial to the success in everything we do. The tanning industry is no exception. Having an educated staff is critical to the success of your business. Even if you’re a hands-on tanning salon owner, you can’t be at your business 100 percent of the time. This means you have to depend on your managers and staff to operate the business...

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URI: Tanning Lotions and Food Allergies

For your tanners’ sake, you need to learn all you can about tanning lotions and food allergies. Ultraviolet Resources is here to help tanning salon owners with this important task. How important should allergens be to the average tanning salon owner? Very important, actually. One of the main misconceptions about food allergies is that reactions can only occur if the allergen is ingested. Tanning salon professionals need to be aware that a food allergy can also occur topically. Many tanning lotions have proven ingredients that can help moisturize the skin, prolong the life of your tan, provide optimal tanning...

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